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WHAT IS
WEB DEVELOPMENT?

Web design is a field focused on the development of digital interfaces, such as the design of sites and applications for the web. Web design involves work related to the layout and design of online pages, as well as the production of content, although it is generally applied to the creation of websites.

First introduced with the Internet, web development refers to the process of writing a site or web page in technical language. This is an essential step for content to be uploaded and reach its readers.

PRESENTATION OF YOUR COMPANY

A consumer visits your site to get information about your products and services, but also to get a feel for your business. Having said that, it’s fair to say that a site represents your branding image. With a beautiful design, relevant content and offering a unique and personalized experience, your website will set you apart from your competition.

INTERNET VISIBILITY

A site gives your business a presence on the web. With the deployment of digital technology and its growing place in the customer’s universe, competition begins on search engines. The companies of tomorrow will be those who practice digital marketing techniques that make them accessible to Internet users at all times.

PROVIDE A SERVICE TO CONTINUOUS CUSTOMERS

A website can act as a transactional and information platform while helping to improve relationship management with your current and potential customers. Customer service is a crucial part of business success. Every contact your customers have with your business represents an opportunity for you to improve your reputation.

CONTROL OF YOUR IMAGE

It is more and more common to see consumers share comments and ratings about their experiences after obtaining a product or service. Nowadays, a client will tend to consult these so-called intermediary sites, before contacting a company.

ATTRACTING POTENTIAL CONSUMERS

With a website, it is possible for your business to reach a larger pool of consumers. As a business, your main challenge is to harness all the interactions of the customer journey, both online and offline. When a customer becomes aware of a need, he will begin his purchasing process by going on the internet to collect information and thus compare the different offers.

ADVANTAGEOUS RETURN ON INVESTMENT

A well-designed site can pay you big! Unlike other advertising media such as print advertising, radio and television, a website is considered an economical choice. Granted, the amount may seem high at times, but it is an effective mass communication tool at a lower cost. It is therefore important to perceive this budget as a long-term investment for your business.