fbpx

VIDEO PRODUCTION

At VisionAnchor we offer services for the creation of personalized videos for your business. Marketing by means of video is an effective option due to the high consumption of this content on the internet, and it can reach any user. Expand your brand and attract new customers with the help of VisionAnchor.

We get results

IMPORTANCE OF VIDEO PRODUCTION

Millions of users view and share videos daily, accounting for more than 80% of internet traffic.

Audiovisual content is easy to distribute on a multitude of sites, from specialized platforms such as YouTube to personal pages or social networks such as Facebook, Instagram, Twitter, Google +.

When we look at how people process information, video content becomes important. The video format is easier to digest compared to text content, it is more dynamic, trained, and does not require much effort.

As a brand owner, it is important to understand the power of video as an innovative and effective form of content in digital marketing.

Chart-line Edit File-video Share-square Film Desktop

HOW TO MAKE THE PERFECT

 VIDEO MARKETING?

arrow
01
concepto-telefono-movil-marketing-redes-sociales_23-2148424880
Interaction and dynamism

The viewer of an audiovisual piece is active, no longer limited to seeing what is offered, but wants to participate by asking questions and finding answers.

arrow
02
Customer review and satisfaction feedback concept. Vector illustration
Capture the customer's attention

Users are not usually focused solely on one site, but compulsively do several actions at the same time, so it is essential to know how to get their attention from the first second.

arrow
03
ilustracion-plana-concepto-vector-interprete-empresario-mujer-traductor_97231-542
Honesty as a priority

A user requires authenticity, credibility in a space where they get original content, without misleading advertising. the customer needs to trust.

04
Characters of people holding heart shapes illustration
Customer interactions

Encouraging interactivity with the user will mean greater affinity and will increase the personality of the brand, improving engagement.

VIRAL VIDEOS AND VIDEO MARKETING

Viral videos are Video Marketing come true. The virality of a video sometimes escapes from marketing techniques, but it is true that there are a series of characteristics that these videos share and that must be taken into account in the strategy if our objective is to make a viral audiovisual piece:

  • They are videos that generate curiosity, are witty and entertaining.
  • They are situated between reality and fiction, if there is a component of falsehood it is transmitted with a humorous tone.
  • Humor and fun are the most effective characteristics of virality.
  • They are transmitted by a multitude of broadcast platforms, be it YouTube, WhatsApp, mail, web pages, Facebook, Instagram.