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Online advertising is the publication of advertising content over the Internet. There are different methods of advertising: including advertising through social networks. Compared to offline advertising, Internet advertising has the advantage that consumer reactions can be directly measured. Another advantage of online advertising is its great reach, the internet is available to everyone, anywhere in the world you can connect with users of any age and interest, which facilitates the sharing of information.

At VisionAnchor we have a select team of professionals who are experts in the design and dissemination of advertising campaigns, with a guarantee of effectiveness, tailored to you.

Facebook advertising

Facebook has more than 2 billion active users per month. Advertiser investments have increased 49% over the last year. It is the second most popular video marketing channel. Video posts get more engagement. More than 140 million companies use it. It is the social network where more people buy products. Ad impressions are up 37%. The one that places Facebook as one of the main tools for disseminating advertising on social media.

Instagram advertising

One billion people use Instagram every month. More than 500 million people use stories on Instagram on a daily basis. Advertising in Stories is evolving more and more. Users spend an average of 28 minutes a day on this platform. 200 million visit at least one company profile on a daily basis. 62% are interested in a brand or product after seeing it in stories. The advertising reach is 849.3 million users. Based on the data and the growing rise of this social network, it makes it an indispensable marketing tool.

YouTube advertising

YouTube has more than 2 billion monthly users. Half of all hours of video consumed are through mobile devices. Each person spends an average of 11 minutes a day. 79% of marketers consider YouTube the most effective platform for video. 62% of advertisers intend to increase their investment in YouTube. 95% of ads are seen with sound. Video in the marketing strategy is becoming increasingly important, thanks to the volume of consumption, which makes YouTube a great opportunity.

Google Ads
Google Ads Advertising

When talking about digital marketing, we have to refer to Google Ads. A potential customer looking for a product or service is likely to use Google to do that search. Google Ads helps them reach you. It can be a very successful method of driving traffic, marketing your product, and ultimately increasing your sales. It is a system that offers you guaranteed traffic from a certain investment. Google Ads ads offer you the ability to appear in the top positions in search results as soon as you activate the campaign.

Advantages of Online Advertising


The cost of online advertising is really low compared to other advertising methods. In this sense, a part of the budget can be allocated to these media, achieving very good results without causing the cost to skyrocket.


Advertising on social media allows you to have a great reach. That means that you will reach a large number of potential clients by improving your conversion rate.


Ads on social networks allow, with respect to other media, a great segmentation. This means that you will be able to reach only those users with certain characteristics of gender, age, socio-economic conditions, located in a specific site, or who speak a particular language.

Brand visibility

Much of the world's population is on social media. If a company uses advertisements to advertise in these media, it greatly increases its brand awareness in the market.

User experience

Advertising on social networks is associated with a brand that has a profile in that medium. This allows communication with the potential client to be broader, and that a specific service channel can be created that improves the image that people have about the company, and increases sales by loyalty to those who are already clients.